Travellers pick Indian food over international cuisine: survey

  • HT Correspondent, Hindustan Times, Mumbai
  • Updated: Nov 07, 2014 18:34 IST

One out of two Indians who holiday abroad choose Indian food over other international cuisines, while only one in 10 opt for Continental or European food, says a survey that looked into the eating habits of Indians in foreign locations.

The survey, which polled 1,200 people, however, found that Indian travellers seem to have acquired a taste for fine dining experiences on holidays. Travel portal TripAdvisor’s survey found that 70% travellers do some research to decide on what and where to eat even before planning a trip abroad.

Of those who research on food options, almost three out of four read online reviews on restaurants, while about 58% seek recommendations from locals before deciding a dining venue.

But despite being experimental with places, Indian travellers still crave for desi food because they have conservative taste buds when it comes to trying foreign cuisine.

Nearly 48% said they preferred Indian food even on vacations. Only one in 10 Indians said that they liked continental food, while one in eight chose Italian food, the survey findings added. Demand for other foreign cuisine was even poorer. Only one in 50 preferred American food, while only one traveller in 150 said they ate Japanese food. Surprisingly, even French cuisine, had only one Indian taker out of 200 travellers.

“Food is definitely one of the most important elements on a traveller’s itinerary. An authentic culinary experience enriches one’s connection with the locals and culture of a region,” said Nikhil Ganju, country manager, TripAdvisor India.

He said that genuine travel reviews have fueled a trend of increasing number of Indians planning their dining experience in advance. “Yet, we see Indians being safe when it comes to choosing the type of cuisine and restaurant.”

The survey also found that Indians seldom worry about eating unhealthy food. More than 70% respondents said they regarded taste over nutritional value during a holiday. Interestingly, one-third said they have gone for vacations with the intention of experimenting with local cuisines, popularly called ‘foodie vacations’.

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