After Jet Airways, another domestic airline, Vistara, will woo fliers with branded food on board.
On Monday, the airline, a joint venture between Tata Sons and Singapore Airlines, said it will serve freshly brewed Starbucks coffee to its business class and premium economy class passengers across its 17-route national network.
“These are exciting times for Vistara. We continue to enhance our value proposition as our customer base increases. We are committed to provide our customers, a world-class inflight experience and I am proud to see Vistara partner with a global brand to enhance the beverage services on board,” said Vistara’s chief operating officer, Phee Teik Yeoh.
The move comes less than a month after Jet Airways began serving Subway sandwiches and Krispy Kreme doughnuts on its domestic flights.
The new menu introduced on flights with a travel time of less than 90 minutes includes four kinds of vegetarian and non-vegetarian subs and the 79-year-old original glazed doughnuts.
The airline is likely to make more changes on its on board meals, Sonu Kriplani, Jet’s senior vice-president (guest experience), told HT.