No crowd management, no security hassles and no stage settings, but guess what, it’s still a concert where more than 50 popular musicians will be performing. In a unique phenomenon in itself, a webcert will see the artists performing for a digital audience.
Being organised by ArtistAloud.com, a digital platform for independent music, this webcert aims to become the longest webcert ever. “A webcert is very different from a concert. Since there is no live audience, the biggest challenge is to capture the attention of the virtual audience for the desired time,” says Soumini Paul, AVP, ArtistAloud.com.
The webcert will see musicians such as Shilpa Rao, Neha Bhasin, Ankur Tiwari, and Harshdeep Kaur among others perform their favourite numbers. “Each artist will perform a solo song of their choice. We have asked them to perform to numbers from their personal albums,” says Paul.
The nine-hour long webcert will be streamed live on the website of the organisers, who are celebrating March 2 as Music Day. “I have done webcerts before. They are more like performing for the TV,” says singer Neha Bhasin, former member of Indian pop girl band — Viva! Bhasin will be performing her number — Tabaah.
Interestingly, the viewers can also tweet and Facebook chat with the artists during the performance. “It’s interesting to reach out to people, who are physically not present. If someone enjoys your music, they will log on to listen to you. It’s as simple as that,” says singer Shilpa Rao, who will be performing her number Saiyaan Re from the movie Salaam-E-Ishq.
What: Artistaloud.com Webcert
When: March 2
Timings: 12 noon to 9 pm