Oscar winner musician AR Rahman’s Jai Ho has again won laurels, at prestigious World Soundtrack Academy awards in Ghent, Belgium.
The song from Slumdog Millionaire won in “best original song written for film” category at the ninth World Soundtrack Awards announced at Ghent, and the ceremony, in addition to Rahman, was reportedly attended by world film music personalities like Alexandre Desplat, Marvin Hamlisch, Reinhold Heil, Johhny Klimek, Alti Ovarsson, Jérôme Lemmonier, Andrew Lockington, etc.
Acclaimed Indo-American statesman Rajan Zed has applauded Rahman for creating a bridge between the music of east and west and for strengthening the worldwide market and stature of Indian music.
Zed, who is the chairperson of Indo-American Leadership Confederation, in a statement in Nevada (USA), urged Rahman to help nourish the next generation with the richness of Indian music, elements of whose theory were first found in ancient Hindu scripture Sama-Veda.
Music for Jai Ho was provided by Rahman; lyrics by Gulzar and Tanvi Shah; published by KM Musiq Ltd.; and performed by Rahman, Sukhvinder Singh, Tanvi Shah, Mahalaksmi Iyver, and Vijay Prakash.
Rahman, who has reportedly recorded sales of over 300 million, was called "Mozart of Madras" by Time magazine. Rahman sees music “as a way to connect to spirituality and embrace it” and for “creating harmony in troubled times”.
The World Soundtrack Awards are distributed annually for outstanding achievement in scoring music for motion pictures and other achievements in five categories. Academy is aimed at organizing and overseeing the educational, cultural and professional aspects of the art of film music, including the preservation of the history of the soundtrack and its worldwide promotion.