Arjun Kanungo says video exposure builds a brand for a singer

  • IANS, Noida
  • Updated: Aug 08, 2016 19:09 IST
Arjun Kanungo says his singles Baaki Baatein and Fursat have helped him gain recognition. (Arjunkanungo/Facebook)

Singer Arjun Kanungo first made a mark with the song Khoon Choos Le from Go Goa Gone. He followed it up with his debut single Baaki Baatein -- the music video which featured him as well. He says musicians get more exposure in visual form.

“I have a degree in marketing, so from the way I look at it, if you are trying to build a brand, I think any exposure you get in the visual form is much more than the audio form,” said Kanungo, who was performing at the Gardens Galleria in Noida.

Watch Arjun Kanungo’s Khoon Choos Le from Go Goa Gone here:

Kanungo says his singles Baaki Baatein and Fursat have helped him gain recognition.

“I did playback music way before pop music... With the two songs I did, I’ve made several more fans than I made with 10 hit songs in Bollywood. With Bollywood, I didn’t get as much recognition or coverage,” he added.

Read: Behind closet doors with Arjun Kanungo

The Mumbai-based singer, who won a Global Indian Music Academy Award for his debut single, says having one’s face in a song makes a huge difference for musicians.

Watch Arjun Kanungo’s Fursat here:

“People know who Badshah is, who Yo Yo Honey Singh is... They know all these artistes because they put their face on their songs,” he added.

Read: Badshah, Arjun Kanungo join hands for new party song

Kanungo is also a trained actor and studied acting in New York.

Asked if he plans to act in films, Kanungo said: “I am doing a web-series this year which I wrote myself... I think a web is a good way to start.”

When does he plan to take out his next album?

“My next single will come out in end of September. It has got a quite a few Punjabi in it... It’s not a ballad or dance song. It’s completely something else,” Kanungo said.

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