If you drooled over the leggy Malaika Arora and the oh-so-gorgeous Jas Arora in the music video of ‘Gur naal ishq mitha’ in the ’90s, you have only one man to thank: Bally Sagoo.The British-Indian music producer, known as much for his original and remix hits from the ’90s such as Aaja nachle and Noorie as for his videos featuring supermodels, is now back with a new album. Titled Future Shock, this is his first offering in almost a decade.
“A lot of people had been asking me what I’m up to. I hope I’ll make them proud with this album. I worked really hard on it over the years,” says Sagoo. Out on Universal Music, Future Shock features 15 tracks. “The album is more futuristic in its approach but at the same time, has my signature sound. My music is always dance-oriented. I’ve maintained that, but it also features other experimental tracks in Hindi, Punjabi and English. So there’s something for everyone. I’d say it caters to all markets,” he says.
Collaborations with popular artistes have always been an integral part of Sagoo’s earlier compositions. His past numbers have seen him teaming up with the likes of Bollywood star Amitabh Bachchan (Aby baby, 1996) and internationally acclaimed Punjabi singer Malkit Singh (Hey jamalo, 1994 and Gur naal, 1996).
This album too, features a mix of fresh and established singers such as Sonu Kakkar, Harry Mirza and Tamara Menon and others. “I’ve curated some great new voices on this one and got different people to write songs. The video of one of the song ‘Thodi ji kodi’ has already released. We’re working on a couple of other videos too,” he says.