In what promises to be a heady mix of multiple musical genres coming on a common stage, five bands will battle it out at the finals of Ray Ban Never Hide Sounds contest tonight.
The finalists, hailing from various cities across the country, were chosen after a nationwide online hunt for upcoming acts. Ray Ban had tied-up with music publication Rolling Stone to narrow down the 188 online entries received to 15, based on bands’ demos. These selected bands were then short-listed to five after a two-pronged selection process that included an online poll, where people were invited to vote for the best band based on their profile on the contest’s website. Jury consisting of industry veterans like Monica Dogra, Suraj Jagan, Subir Mallik, Rudy Wallang among others too pitched in. Tonight, the bands — city-based Blek and The Lightyears Explode, Fire Exit from Delhi, Digital Suicide from Haflong (Assam) and Chennai’s Little Babooshka's Grind — will also get a chance to perform alongside Pentagram and Something Relevant. The winners will receive music gear worth Rs 50,000.
“Our aim is to create opportunities for talented undiscovered bands that have great potential. The response from the participants has been overwhelming. And after a successful round of road shows and open-mic events across cities, we’re glad to present some of the best acts, who will get to perform in front of a crowd of 2,000 ,” says Amitabh Sehdev, spokesperson, Ray Ban India.
Luke Kenny would host this event, which is open for everybody. Says drummer Varoon Aiyer of Blek, “We are excited to be playing alongside professional acts like Pentagram, who have been inspirational to us. Also, the venue is one of the best open-air locations for live gigs. We will be performing around five to six original compositions.”
Catch the bands compete at Bandra Fort amphitheatre today, from 3 to 10 pm. Open for all.