Queen of Pop Madonna’s MDNA has seen the largest second-week percentage sales drop for a Number 1 debuting album since Nielsen SoundScan began tracking sales in 1991.
The album slid from No 1 to No 8 on the Billboard 200 with a 86.7% sales decline falling from 359,000 to 48,000, The Hollywood Reporter said.
surpassed the record set by pop star Lady Gaga’s Born This Way, when it fell 84.27% in its second week on the chart dated June 18, 2011. MDNA’s large fall was expected, as its debut was bolstered by sales gained from a concert ticket/album promotion as well as pre-orders from iTunes. MDNA’s lead single Give Me All Your Luvin’ (featuring Nicki Minaj & MIA) peaked at No 10 on the Billboard Hot 100.