With less than four months left, the Hindi film music trade is still waiting to hit its highest musical note this year and is banking heavily on Om Shanti Om and Saawariya to deliver its Kajrare-like hit of the year.
Though the months gone by have had their fair share of musical successes but the kind of mega-hit that becomes a money-spinner for the many formal and informal affiliated businesses is still awaited.
Some of the hits of the year have been Shootout At Lokhandwala by Anand Raj Anand that could be heard Ae Ganpat booming from almost every car across the metros. Guru by AR Rahman that created some foot-tapping numbers in the Mani Ratnam flick, especially Barso re, and Mallika's sexy moves in mayya mayya.
In Salaam-E-Ishq Shankar-Ehsaan-Loy's music was this biggie's leading saviour when the movie shockingly crashed at the box office. Honeymoon Travels PVT. LTD with Sajnaji vaari vaari by Vishal Dadlani and Shekhar Ravjiani sent the whole nation on to the dance floor.
Himesh Reshamiyya's Namaste London, Shakalaka Boom Boom, Apne and Aap Ka Suroor were other successes this year.
Some notable works came in Awarapan by Pritam Chakraborty and The Train by music director Mithoon. Though Ta Ra Rum Pum was a box-office dud, the music of the film was lapped up by young ones and their parents.
<b1>Understandably, expectations from Shah Rukh Khan's true-blue Bollywood potboiler - Om Shanti Om - are sky high. The second directorial venture for Farah Khan, who has choreographed some of Hindi filmdom's most famous song and dance routines, is a quintessential masala flick.
Much like Farah's directorial debut - Main Hoon Na - it will be replete with all the archetypical elements that make Bollywood films unique and give them a mass appeal. As the film travels many eras variety in the soundtrack was expected.
This week also witnessed the music launch of Saawariya by a director who has perhaps one of the best musical ears in the industry - Sanjay Leela Bhansali.
The music launch was overshadowed by the introduction of two new entrants in the industry from illustrious film families - Ranbir Kapoor and Sonam Kapoor.
The music by Monty Sharma is beautifully composed and arranged by critics feel that it doesn't have mass appeal. India's music industry is nonetheless hoping that both Om Shanti Om and Saawariya are musical hits.