It’s the most obvious cause, but it still invokes social consciousness. Mumbai’s indie rockers, Tough on Tobacco, released the video of their track
, from their first album, Happy Goat. The music video of the song, is about hailing a cab instead of drinking and driving. The interesting thing about the video is that it’s been shot through the perspective of a drunk taxi driver.
No drunk driving!
Samira Kanwar, the director of the video, explains, “The track is pretty straightforward. But I didn’t want the video to follow a literal visual. We came up with this concept of a hallucinating taxi driver who keeps seeing people pointing him to a direction. At the end of the song, he crashes the taxi because he is drunk.”
Ironically, the video released on the eve of the Meter Jam, the citizen strike against hailing taxis and auto-rickshaws across Mumbai. Kanwar insists it’s a pure coincidence, but she says, “It is a about a taxi driver, yes, and of course a lot of times, I’ve been refused short distance travel on many occasions. But this video is about a taxi driver and his perspective.”
Going on air
The video, which is already all over YouTube, Twitter and Facebook, has received about 2,500 hits and will soon make its debut on music channels in India.
Apart from the band, Tough on Tobacco, there are special appearances of various Mumbai rockers as well from Anoushka Manchanda, Rohit Perriera (Khiladi), Musicman Mihir (The Works) and Bobby Talwar (Zero) — all paying allegiance to the taxi driver in the video.
In fact, Tough on Tobacco is itself a collective of various band expats in Mumbai that includes Sid Coutto, Johan Pais, Pozy Dhar, Gaurav Gupta and Jai Row Kavi. Kanwar says, “It was a community thing with cameos of all the industry rockers. It’s all for a cause, right?”