In a country where people are only into the audio-clubbing culture, not many are aware about visual jockeying or VJing, i.e, the visual equivalent of DJing. However, that’s not stopping the city from playing host to it’s first ever VJ festival.
Mills is coming up with a two-day Visual Jockeying festival called ‘Wall of the VJs’, which will unite visual artistes from India and abroad.
“The idea behind the festival is to provide people with an experience that is very different from the usual audio-clubbing one,” says Vikram, from the VJ band ‘& Then’, who will be performing at the festival along with twelve other visual artistes. ‘& Then’ has been performing at select cities across the country since the past couple of years now, in order to build the Vjing culture.
“Visual Jockeying is a huge thing internationally,” he adds. “Bands like Pink Floyd have always been using visual arts in all their performances. But with festivals like these, it is sure to expand exponentially as a profession in India as well.”
Explaining the art of VJing for the layman, Vikram says, “In film editing, the editor usually takes many months to sit down and edit all the video clips. The work of a visual jockey in the same way is to edit visuals and come up with graphic installations to compliment the music beats.”
Karl Correya, the Creative Director of Zenzi Mills is optimistic about the success of the festival. He says, “In Europe, the culture is that a Disc Jockey and a Visual Jockey always share an equal space in every club. So, even we wanted to start a community of Visual Jockeys.
“I had 4-6 VJs contact me to be able to perform at Zenzi Mills, which is how we decided to come up with this festival,” he explains.
“Because of the publicity that it has received, I have had even more VJs contacting me from as far as Vishkhapatnam.
So the culture definitely exists and I’m sure, people will be interested.” Correya hopes to continue the festival bi-annually if things work out well.