Three years after their last release, the hugely popular Hindi rock band Euphoria is back with their new album, titled Item. The band will launch the album and perform in the city tomorrow.
“It feels really good to be back and perform our new songs here. We are really looking forward to this exciting project,” says Ashwani Verma, the band’s drummer. The band’s seventh album Item features nine songs and a video teaser of the title song has been playing on TV channels for a few days now.
Euphoria’s first song, Dhoom pichuk…, that released in 1998, not only struck an instant chord with the audiences with its catchy melody, but also inspired a generation of indie artistes to pursue music seriously.
More commercial successes followed with songs like Maaeri…(2000), Gully… (2003) and Mehfuz.. (2006). The Delhi-based band’s lead vocalist Palash Sen, also starred opposite alongside Sushmita Sen and Tabu in the 2001 film Filhaal, directed by Meghna Gulzar.
Despite their commercial success, the band feels a lot has changed since their early days, when there existed a thriving independent music industry in the country, “Today, it’s difficult to make a mark outside of the film industry. There are no avenues for promotion of independent artistes. The future does look difficult. But yes, the Internet is a big platform too,” says Verma.