Docu on Euphoria to be released online
After hitting a bull's eye with Main kaun hoon and Dilli Meri Jaan, the first part of a 14-part rockumentary on India’s most popular Hindi band, will be released online.music Updated: Sep 20, 2010 18:53 IST
The year 2010 is slowly turning into Hindi rock band Euphoria’s big comeback year. The band’s frontman, Dr Palash Sen, has had a soft rock hit in Main kaun hoon (Lamhaa) earlier this year; the band’s 2010 Commonwealth Games Anthem Dilli meri jaan has received a far more positive response than A R Rahman’s Commonwealth Games theme song, Jiyo utho, and there is an album lined up for later this year.
And come September 21, the first part of a 14-part rockumentary on India’s most popular Hindi band, will be released online.
The documentary is a joint effort by PR consultant Alok Parande and Nyootv.com, which will webcast 14 video capsules of 10-15 minutes each, bi-weekly, starting Tuesday. Says Parande, “Euphoria celebrated its 12th year anniversary on September 17 this year. Since I’m a lucky fan who knows Polly da (Palash Sen) well, I thought of the idea of capturing Euphoria’s journey through a rockumentary for the Internet, and floated the thought to Nyootv, who loved it.”
Adds founder of AKG Entertainment and Nyootv, Gaurav Mendiratta, “Alok’s idea was interesting because of the short and interesting format of the videos. People can access these videos from work as well.”
The video capsules will capture the life and times of the band, how it broke out into the mainstream as India’s only Hindi rock outfit, and of course, how it manages to sustain its place as one of India’s busiest bands.
“There is a lot of interesting trivia on the band, including the fact that it helped in propping the careers of Neha Dhupia, Vidya Balan and Rimi Sen through its videos,” says Parande. “So we’ve got a bunch of interviews with people speaking on their bit in the Euphoria journey.”
Once the 14 episodes are aired, Nyootv.com is looking to launch a DVD with all the webcasts combined. “We want to release the entire rockumentary near Euphoria’s album release,” reveals Mendiratta.