British rock legend Sir Paul McCartney criticised his former record label EMI for its "boring" approach, and accused it of taking him for granted in an interview Friday. Speaking to The Times daily, McCartney said he also became frustrated with the amount of time it took for EMI to release a song -- while he wanted them released within weeks, record label executives expected to take months. "Everybody at EMI had become a part of the furniture," McCartney told the newspaper.
"I'd be a couch; Coldplay are an armchair. And Robbie Williams, I dread to think what he was ... But the most important thing was, I'd felt (the people at EMI) had become really very boring, y'know? And I dreaded going to see them." <b1>
Asked what he meant by accusing the record company of being "boring", McCartney responded: "Well, because I could guess what they were going to say."
He added that he became frustrated with what he described as the "treadmill" approach of the company when it came to marketing music: "You go somewhere, speak to a million journalists for one day, and you get all the same questions. It's mind-numbing. "So I started saying: 'God, we've got to do something else'."
McCartney split with EMI earlier this year, and released his latest album "Memory Almost Full" with coffee giant Starbucks's newly-launched Hear Music label.
He lamented the amount of time it took for EMI to develop a marketing strategy for his songs, telling The Times he would ask the label for a song to be released the week after he wrote it, only to be told by executives that it would take six months instead. "I said: 'Wait a minute, are you sure you need six months for that? Couldn't some bright people do that in two days?"