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Female power

music Updated: Jan 06, 2012 18:10 IST
Nikhil Hemrajani
Nikhil Hemrajani
Hindustan Times
Highlight Story

When Mehboob Studio first opened its doors to Live From The Console (LFTC) — a music venture by Sony Music and Oranjuice Entertainment — around six months ago, no one could have predicted how the effort to promote indie music would turn out.



Now, seven months into its commitment, LFTC has not only attracted hundreds of music buffs at every gig, it’s also become bigger and more influential. For instance, the gig last month saw Norwegian act Lucy Swann Trio headline the event. The next show scheduled to take place on January 7 at Mehboob Studio will feature British artiste Rachel Sarmanni, local singer-songwriters Nirmika & The Few Good Men, and folk artiste Gowri.



Ask Jayesh Veralkar, label head, Day 1, Sony, why the all-women lineup and he says, “It wasn’t planned. It’s only after Rachel (Sarmanni) got confirmed through the British Council, that we decided to focus on female musicians. Since we try and programme similar sounding music for every gig, we thought that Gowri’s folk-like vibe and Nirmika’s pop-reggae tone would fit the overall mood.” Veralkar adds that the idea is to have a quiet and laidback first gig of the year and hence the choice of musicians.



LFTC is also set to become a bi-monthly event from this month onwards. While the gig on January 7 is not that noisy an affair, the second instalment on January 21 will focus solely on electronic music. Veralkar also adds that while headlining international acts will be a recurring trend, LFTC will stick to its roots. “Lots of international acts visit India on exchange programmes, so it’s easy for us to feature them. However, we’re only looking at emerging acts, not established ones,” he says.



On January 7 at Mehboob Studio, Bandra (W).


Entry: Rs 150

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