Last year in July, a defunct recording arena at Bandra’s Mehboob Studio came alive with the onset of a regular monthly series of gigs that not only provided a platform for indie artistes, but also paved way for establishing a thriving alternative music culture in the city. Now a fortnightly event, Live From The Console (LFTC), which is held every Saturday, is set to go a notch higher. It will be televised nationally on newly-launched music channel, 9X0.
“We thank our stars that there are channels that are open to featuring music by independent artistes. Everything is coming together at the right time and right place,” feels Owen Roncon, managing director, Oranjuice Entertainment, which in partnership with Sony Music, initiated LFTC.
On TV, the music series will feature content from the performances from the previous gigs as well as from those to come. “We’ve had an excellent variety of gigs in terms of genres, which will now get a chance to be on national TV, so it’s great that there is curiosity in terms of the music that is out there,” adds Roncon.
Previously, local bands such as Airport, Goddess Gagged and Bombay Bassment and international ones like Scottish singer-songwriter Rachel Sermanni and singer Lucy Swann have performed at the event.
Dedicated entirely to international music, the channel hopes to break the stalemate that the popular music channels are caught in. Bollywood songs used to rule airtime and reality shows had substituted for non-Bollywood music content. Says Luke Kenny, programming head of 9X10, “While setting up the channel, our primary focus was to incorporate indie music. We need to send out a message that besides rock bands, there are singer-songwriters, beatboxers and electronica acts that are coming up with quality music too.”
And surely musicians couldn’t be happier about the news. “It is nice to know that the music is being appreciated and there are people out there who feel our work deserves a larger audience,” says guitarist Howard Pereira, who performed with his acoustic band Dischordian at the October edition of the gig.
LFTC will feature Harbour Light, Stella by Starlight and The Ungulates tonight at Mehboob Studio, Bandra, 7.30 pm onwards. Entry Rs 150
Live and on air
Bacardi NH7 Weekender, a three-day annual music festival held in Pune, was aired as a four-part series on Bindass in Feb-March 2012.
City’s oldest running festival for metal heads, the two-day Independence Rock 2011, held in Mumbai, was aired on MTV and VH1 last year.
A special show on David Guetta’s 2012 performance at Eristoff Invasion, a tri-city series of concerts, was aired on Bindass last week.