On October 20, Himesh Reshammiya launched his music company without much fanfare. Named HR Musik Limited, the label will sign on talented singers throughout small towns and cities across the country.
Says CEO of HR Musik, Andy Singh, “Our venture will identify talented musicians, singers, lyricists, music composers and create fresh music content in all languages in feature films, singles and videos.” The company has already appointed established music professionals to begin selecting musicians. They also plan to get music schools to associate with them. Reshammiya will supervise the whole process. Singh says, “Most singers that get selected through us will sing with Himesh Reshammiya and other singers.
This way their names will appear next to that of a singer of repute.”HR Musik also plans to introduce the ‘featuring’ concept, famous internationally, to India. The latest such international hit is‘The way you lie to me, sung by Eminem featuring Rihanna.
Singh concludes, “We are already in the process of signing some known artists in India and abroad to produce music albums, which will be announced soon.”