Bollywood might overshadow independent music acts but Raghav Sachar remains undeterred.
The singer and multi-instrumentalist (name it and he can play it), has just released his eighth album, Set The Fire, and can’t be happier about it.
“The album reflects my slow and steady growth in music. I had always wanted to produce pop music and this album is like a comeback for the genre,” says Raghav.
Comprising nine songs, Set The Fire is also the fifth release by Raghav’s own label Raghav Sachar Music, which was launched in 2009.
The title track has music which, he says, was shot during a live concert and can be viewed on YouTube.
“People enjoy music more when it’s performed live. We wanted to capture that feel and energy in our video. So we used five cameras at different locations at my one of my concerts. It was very candid in the sense that the audience wasn’t aware that the performance was being shot for the video. This concept hasn’t been explored before in India and hence, there’s an international feel to it,” tells Raghav.
Raghav has also composed for a few films in the past, like Kabul Express (2006) and Tum Milo Toh Sahi (2010).
He is currently working on three Bollywood projects, but believes that nothing compares to making one’s own music.
He says, “When you work in a film, you have to follow the director’s vision. But with one’s own music, it’s like an organic release which comes naturally without having to worry about characters and situations.”
But ask him about the lack of avenues for promotion of indie music in the country and he laments, “Yes, it is a difficult time for independent artistes. Since record labels don’t produce our work and music channels don’t play music anymore, we have to take business in our hands and make efforts to promote our work.”