I know exactly how to promote a song: Guru Randhawa

  • Samarth Goyal, Hindustan Times, New Delhi
  • Updated: Aug 20, 2016 18:08 IST
Guru Randhawa’s MBA degree gives him a better chance at promoting music

Punjabi singer Guru Randhawa says his MBA degree sets him apart from his counterparts in the industry when it comes to promotions.

Read: You should be known outside Bollywood music, says singer Guru Randhawa

The 24-year-old singer completed his MBA from Delhi and says that unlike several other musicians, he didn’t pursue the degree because of peer pressure.

“I never wanted to impress anyone nor had to complete my education just so that my parents could allow me to pursue music,” the Patola hitmaker says.

Read: Yo Yo filled the void left by my music: Bohemia

The singer who recently released his single Fashion, believes that degree in business administration gave him a lot of confidence as a singer.

“ I wanted to understand the business side of entertainment and that’s why I decided to complete my MBA while I was in Delhi. I knew I was a good singer. I saw this opportunity and did it. Now I have something that the others in the industry don’t know, they actually hire someone to tell them about it,” he says.

“ I know the 4Ps (Planning, Priority, Perspective and Patience) and I believe that this knowledge sets me apart from others as I know exactly how to promote a song, where to promote it. And basically how much money should be spent in doing all that,” he adds.

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