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India high on Coke

This is perhaps the most note-worthy import from our musically rich neighbours since Junoon and Atif Aslam. Pakistan’s highly popular televised jam session Coke Studio comes to India after finishing three successful seasons in its native country.

music Updated: May 13, 2011 13:33 IST
Sharin Bhatti
Sharin Bhatti
Hindustan Times
India high on Coke

This is perhaps the most note-worthy import from our musically rich neighbours since Junoon and Atif Aslam. Pakistan’s highly popular televised jam session Coke Studio comes to India after finishing three successful seasons in its native country. Currently under production by Red Chillies Entertainment for MTV, the show will air by June end.

Aditya Swamy, MTV Channel head says, “We were aware of Coke Studio’s popularity in Pakistan. Our research showed that our target audience was already aware of it via the Internet. The fact that we are airing it is a giant leap for us.”

For the uninitiated, Coke Studio is a jugalbandi (jam session) concert created for TV with folk, sufi, pop, rock and classical underground and indie artistes on one stage. There’s one popular artiste who plays with a folk artiste he/she recommends along with new talent, with a house band replete with drums, guitars, sitars and tabla. The mainstay is to give Indian indie a platform, while exploring the roots of our regional music.

In order to create that perfect production, composer and arranger, Leslie Lewis is acting as technical director at the helm of affairs.

Sound and entertainment are the key factors for the show, as is promoting lesser-heard talent. Alternative artistes didn’t have a mass stage until now. It’s a great concept,” says Lewis, whose’90s Hindi-pop band Colonial Cousins with Hariharan will be also making a comeback on the show.

Artistes like Shaan, Gurbani singer Harshdeep Kaur, sufi singer Shafqat Aamant Ali, Shankar Mahadevan, Chauhan, KK, Kailash Kher, classical musician Bombay Jayshree along with folks legends Papon, Raghu Dixit Project, Sabri Brothers and many more will feature on the show.