Singer Lily Allen deliberately planned a controversial comeback, and she was not surprised when her racy new promo received 2.5 million hits on video sharing website YouTube.com in just two days.
The 28-year-old has been on a hiatus since 2010 when she put her pop career on hold to concentrate on raising a family. But she has returned to the spotlight with new single Hard out here, the video of which is being talked about.
Allen admits she purposefully aimed to cause a scandal with her comeback as she knew it would generate more interest in her career relaunch, reports contactmusic.com.
"It doesn't surprise me. I've been away for four years and people have been anticipating what I was going to come back with. I wanted to make a video that made people talk - so it's done the trick," she said.
The song's release is accompanied by a video in which she is said to have mocked her pop peers Rihanna and Miley Cyrus for their explicit onstage antics. Allen even performs Cyrus' signature 'twerking' dance moves.