Faking it is so 2014! From sharing stretch marks, to admitting to painful experiences of fighting depression, celebrities across the globe are getting real like never before.
Reaching out to their fans via social networking sites, the stars are making a statement by showing that they are not really that perfect.
British singer Lily Allen recently took to Instagram to upload a close-up of her acne, captioning it ‘How is it fair that I get acne at 30?’
Her upload comes close on the heels of American model Chrissy Teigen sharing a post of her stretch marks.
Singer Lorde also posted a photo of herself with her acne medication on Instagram
Closer home, actor
came clean about battling depression and actor
also admitted that he had headed down that route while filming his recent release.
Actor Huma Qureshi also openly showed her disdain for the industry’s size zero ideals. Like a detergent commercial rightly puts it, 'Daag ache hai', is this trend all about honesty or just an agenda?
Brand strategist Saurabh Uboweja says, “Humility is in vogue. It’s about humanising yourself to relate to your audience. There is a huge realism wave on at the moment. The fact that there is a story behind every imperfection makes it intriguing. Showing your imperfect side makes you more acceptable as a role model today.” Psychologist Dr Raj Rani Saxena agrees, “It’s their job to look perfect on-screen, but they, too, are human. The youth adores celebs and want to be them, hence a message of this sort coming from a celebrity’s end makes a huge difference.”
While realism may come across as the new cool, some experts doubt whether such self-deprecating behaviour is a calculated move on the part of the celebrities.
“People have saturated posting positive happenings on the internet. Gloating about vacations and new possessions is not exciting anymore. On the other hand, negative news such as talking about your problems garners more attention,” says Pulkit Sharma, clinical psychologist.