Aiming to bring together sports and music in an unusual marriage, British producer Mark Ronson will present a novel soundtrack for the upcoming London Olympics. The composer, who has created the official anthem for the games, scheduled to kick-off this July, worked closely with five athletes to incorporate unique sounds of their respective sports.
An up-tempo track, Move To The Beat featured singer Katy B on vocals and include sound effects recorded with tennis player Darius Knight, hurdler David Oliver, sprinter Kseniya Vdovina, archer Dayyan Jaffar and Taekwondo athlete Maria Espinoza.
The athletes will also be the ambassaodors of the Move To The Beat campaign, which will gain momemtum as the games near. “I’ve been able to do something really unique, meeting these remarkable athletes and recording their sounds to use in this song,” says Ronson, who won three Grammy Awards in 2008 for Producer Of The Year, Best Pop Vocal Album and Record of the Year (which he shared with Amy Winehouse).
Substituting bass notes with the sound of the release of an arrow from a bow and percussion sounds with the whiz of the arrow cutting through the air, or even fusing rhythmic movements of the athletes in the track, Ronson’s composition has been generating wide interest with its unique sonic scape.
Move To The Beat will soon be released as a single worldwide and the interesting creation of the song will be documented in a feature-length film. The song will also be promoted through TV commercials, mobile and digital platforms. “For me, it has been an exciting experience to work on this whole campaign,” says Ronson.