Groups of teenaged revellers dancing away to electronic beats has become a common sight at most dance music festivals and concerts. Considering the popularity of Electronic Dance Music (EDM) among the youth, a new festival aims to tap into this growing market. Titled #uXX, the series of concerts will be open to only people under 20.
“It’s owing to the youth’s passion for music that we came up with such a concept,” says festival promoter, DJ/RJ Rohit Barker of Barker Productions. He adds, “The initiative will also serve as a mentorship, where young people can take part in volunteer programmes and interactive training sessions. We’ll guide them, help them understand how artiste management and stage production works.”
The organisers plan on getting the youth involved in the organisation process. Entries will open soon for youngsters who wish to get hands-on experience of organising a music event. Popular video and radio jockey, Nikhil Chinapa, who will curate the initiative, says, “We want young boys and girls to take ownership of the festival; it’s going to be their gig. We want them to learn the skills from professionals and put them to use.”
The music series is still in its planning stage and the organisers plan to kick off the first leg by the end of this year. “It will have a pan-India footprint and we are looking at hosting it at a different/new city every week,” informs Barker.
With mostly teenagers and young adults comprising the audience, will the performers be under 20 too? “I can’t reveal much, but we are bringing together youth-oriented performers from India and abroad for this,” says Barker.