My biggest aim is to build a brand for myself: Rishi Rich

  • Samarth Goyal, Hindustan Times, New Delhi
  • Updated: Aug 07, 2016 16:44 IST
Rishi Rich believes in building a brand for himself.

Unlike his counterparts, music composer Rishi Rich does not believe in releasing singles relentlessly. His focus is on quality.

“That’s my only aim: to create a name for myself. Over the last decade or so I think I have done that. I mean, people might not know me by my face, but they certainly know that Rishi Rich is a music composer who has given some classic songs,” he says, adding, “I don’t like to keep on creating music just because I have to stay in the industry. I’d rather make a quality song than composing 10 numbers which no one even bothers to listen to.”

Read: No one waits for an entire album now: Rishi Rich Project’s Jay Sean

The England born composer is working on two songs for Mohit Suri’s upcoming film, based on the novel, Half Girlfriend, by Chetan Bhagat. Known for his RnB fusion music, Rishi — who has composed popular tracks such as Mere Dil Vich Hum Tum and Eyes On You — insists that he has evolved and not changed his style of music.

“I still love using hooks in all my songs. I always will love to do a fusion of RnB and Sufi music, and I am not scared to do it either. But I have heard new styles of music. I have been living in America for the last two years which has influenced a lot of music. So from that perspective, I have evolved,” he continues.

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Someone who is considered responsible for bringing British Asian talent to the limelight, Rishi feels that musicians in India are far better than musicians back in England currently. “The musicians here know their sound. I have seen some mind-blowing talent since I’ve been here, and that’s why not a lot of talent from England is here (to pose competition),” he says.

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