Shail Hada, a nobody till Saawariya, is now flooded with offers after the movie's title track became popular. He is following footsteps of the other promising artistes who have given successive hits and rid themselves of the ‘one-hit wonder' tag.
Trail of hits
Singers such as Neeraj Sridhar, Anushka Manchanda, Zubeen Garg and Mika Singh have shown that they are talented. After Ya ali in Gangster, Zubeen went on to give hits such as Jhoom barabar jhoom (Jhoom Barabar Jhoom). Anushka, whose debut in Golmaal was a hit, followed it up with Chak De! India and Cash( remember O Chori!)
Jayesh Gandhi has become a favourite with Himesh Reshammiya after Aashiq Banaya Aapne. Neeraj Sridhar, popular as the lead singer of Bombay Vikings, shot to fame after his song in Bhagam Bhag caught on and went on to give hits like Hare Ram Hare Krishna and Heyy Babyy.
"It is all about survival - the first break, where one has to prove oneself, is important," says Garg.
<b1>Winds of change
Music directors, who are experimenting with different sounds, are the ones responsible for encouraging new singers.
"If a good singer is given a break he is bound to do well. Neeraj is one of the few who have a rockish voice and that's makes him an obvious choice for certain songs," says music director Shankar Mahadevan.
Playback singing is no longer dominated by two or three artists.
Till recently, most of the songs were sung by singers such as Sonu Niigaam, Kay Kay, Sunidhi Chauhan, Alka Yagnik and Shreya Ghoshal.
Talent hunt contests have also thrown up promising singers. Music directors who judge these contests are open to giving the youngsters breaks.
<b2>"We believe in giving a chance to budding artistes and they are living up to our expectations. We gave a chance to people such as Nihira Joshi and Himani who have proved themselves. They have been flooded with offers," says Mahadevan.
"Music directors decide about a song not by the name of the singer but the quality of voice needed," says composer Pritam. Musical bend None of them have become stars overnight. Most have a strong musical leaning.
Mohit Chauhan was the lead vocalist of Silk Route before hits such as Tumse hi (Jab We Met) under his belt. Anushka was part of an all-girl band Viva.
Zubeen had proved his mettle with more than 7,000 songs in Assamese while Shail was an assistant to music director Monty Sharma.