Music composer Ram Sampath is encouraging aspiring filmmakers by lending them his erstwhile hits, so they can make music videos for them, as part of The 48 Hour Film Project, a competition at the ongoing Kala Ghoda Arts Festival 2012 (KGAF).
“In most Bollywood movies, item songs are now the USP and almost every film has one. These young participants are going to be shooting these music videos guerrilla style, which I consider will be a big part of Indian filmmaking in the future. Let’s see how they shoot our songs,” says Sampath, who composed the hit track ‘Bhaag DK Bose...’ for the Imran Khan film, Delhi Belly.
Sampath, who is also a jury member of the competition, hopes this initiative will encourage aspirants to understand and explore how filmmakers of this generation look at songs and shoot them.
“There was a whole phase in Bollywood when the songs were not shot in India. They became dream sequences and eventually, it became an escapist formula of-sorts. Now, with these participants, we hope to find new ways of shooting songs,” says Sampath, who feels Kala Ghoda is an iconic part of the city.
He adds, “To capture this area’s aristic side using music is a fantastic concept. I am excited to be part of it. We are doing something like this for the first time wherein a bunch of aspiring filmmakers will be making music videos.”
Prod him on whether he is going to help the winner enter the film industry and he says, “Honestly, I am nobody to give anyone a break. Now, due to the evolution of Bollywood, we are fortunately graduating towards looking for pure talent, and not for people who have contacts in the industry.”