It’s touted as Asia’s largest music festival and has grown over the years since its inception in 2007 in Goa. But more than the music, Sunburn is about ‘making friends’, says Shailendra Singh, joint managing director, Percept Ltd, the owner of the property.
“Sunburn has the power to make a social change and help in community building. It’s a platform where people hang out together, meet each other and spend nine hours together,” Singh told us during a recent visit to the Capital. The music gala is coming to the city on October 7. To be held at the Unitech Golf Course and Country Club in Noida, the day-long event will have DJs like Moguai, duo Prok and Fitch, Canadian DJ Arnej, Israel Psy trance band Astral Projection!, DJ Pearl, DJ Arjun Vagale along with Nishant Ash Roy, Mash, Shaan and Nikhil Chinnappa. The theme of the fest is ‘Carnival - Wear your Sunburn look’, inviting fans to come dressed in their colourful, weirdest and wackiest best.
“We are testing waters and we want to create a vibe of the festival for Delhi now. We are hoping to have a larger crowd than Goa here in the next two to three years,” said Singh, who has also roped in world number seven DJ Afrojack for the event. “Afrojack was a talent we wanted for Delhi because he’s got a crazy mix of content and packaging. He’s got enough commercial tracks and at the same time he plays hip hop and his own genre,” said the head honcho, who is also taking the fest to Colombo, Jakarta, Dubai and Singapore after Goa, Mumbai, Pune and Delhi. “It’s a glocal brand. We’ve produced it locally and we’re exporting it now,” said Singh.