Stop complaining about your Saturday night party ending too early. This Sunday, you can literally dance till you drop. An all-day dance party starting from noon to midnight at Intercontinental The Lalit in Andheri is the latest hot gig on the city’s party calendar. Featuring names such as Dj Whosane, Asad, Boombaba and live acts from Funk and Kalyug, the event aims to become a Mecca for house lovers.
“We recently created this tie-up to promote house music at all our properties. The concept of having an all-day party is very European, and in India, you only find these parties in Goa,” reveals Manmeet Sidhu, marketing and communications manager at the hotel. “We started in Delhi last month, where we drew crowds of about 800 people. After Mumbai, we plan to take the concept to Bengaluru too.”
Guests won’t be charged an entry fee to attend, but drinks and food will be sold at five-star rates. Was the idea to keep the drinking in check? “Most hotels charge you a flat fee at the onset and then give you unlimited drinks. But when people pay for each drink, they are more likely to be in control,” she hopes.
Sidhu also hopes that the extended time gives people a chance to party without worries. “When you go out to a nightclub, you have to keep in mind the deadline, and also worry about drinking if you’re driving. Here, you have enough time to work off your high and not risk drunken driving.”
While the Delhi party ended at 5 am, no such luck in Mumbai. Still, the hotel plans to make the poolside party a regular event. “We plan to have it once a month, probably on a Sunday,” mentions Sidhu. “We want people to look forward to it. Next month being the Christmas weekend, we might make it a three-day festivity.”