VJ-turned-singer Sophie Choudhary is disheartened with the fact that non-filmi songs are losing prominence these days and that pop artists are turning to playback singing.
“I was more of a pop artist and as a pop artist when you are born and brought up abroad, you are used to sing for yourself, you are used to see yourself in the video, expressing yourself through music. Playback singers get a lot of popularity,” Sophie said. The 31-year-old feels that for playback singing too, people today relate more with the actors lip-syncing it.
“In a Shah Rukh Khan song or Kareena Kapoor song... for someone who has always done own videos, that is something difficult to get used to. But at the same time, one has to recognise this in an age where media, music channels, radio stations have stopped supporting non-filmy music. But I still want to sing,” she said.
Sophie feels that changing equations have made pop artists turn to playback singing. “Just like the pop singers, others too have started doing playback. I would like to sing for films. But I don't want to become a playback singer permanently. The added advantage is, I can sing in different languages like Arabic, French and Spanish.. so I would hope people will use that,” she said.