Radio Channel gives platform to Indie music
Music station 93.4 Radio One has launched a new show called One Mumbai, One Music that will shift focus from Bollywood and pop to include funk, rock, Indie rock...music Updated: Aug 01, 2010 13:18 IST
Imagine hearing Indie artistes such as Raghav Sachar, Uday Benegal, Neha Bhasin and Ankur Tewari; alongside the likes of Bollywood’s Amit Trivedi. Music station 93.4 Radio One has launched a new show called One Mumbai, One Music that will shift focus from Bollywood and pop to include funk, rock, indie rock, electronica, fusion, indipop, Marathi and ghazals.
Vineet Hukmani, Managing Director and CEO, Radio One, says the initiative aims to create a natural bridge between the musician and the listener and ensure that the music revolution sweeping the country is given its due respect.
Indie musicians are independent of labels, TV, DJ consoles or even airwaves. And chances are that since they play music that is irreverent and unconventional, there is more than just a parental advisory on their record. Something that would make up our pop-culture but steer clear of everything popular.
Bavesh Janavlekar, Mumbai station head, Radio One, says, “Our association with Artistaloud.com gives us access to great artistes and music content. Webcerts organised by Artistsaloud.com have been promoted by us and we will support other such initiatives with our music partners.”
The show will be hosted by Mihir Joshi, vocalist of the band The Works, and will play songs by the featured Indie artiste of the week.
Former Indus Creed frontman Uday Benegal says, “Language and lyrics don't matter as long as the music connects with the listeners. Indie artistes will finally get a mainstream space to be heard.”
Singer Neha Bhasin adds, “A few years ago, we did not have this option. Every time we wanted to hear something indie, we’d have rely on the Internet or online podcasts.”