After getting commercial, privatised and more fun, radio now has also become interactive. As against waiting for a phone call to get through to the busy lines of a radio show to request one song, listeners can now just send an SMS to 9212104104 with the name of the desired sound track.
This service, provided by Fever 104 FM, called iPlayFever, allows listeners to enlist and play their favourite songs on the channel at non-premium SMS rates. On sending the message, the radio station will inform the listener of the exact time that the song will be played on air, thus giving listeners the freedom to express their demands at their convenience.
Neeraj Chaturvedi, national marketing head, Fever 104 FM says, “This time around, we have used technology to do something really special for our listeners to give them total control of our station by playing their music.”