Reality TV shows help in brand building, says singer Neeti Mohan | music | Hindustan Times
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Reality TV shows help in brand building, says singer Neeti Mohan

After judging the reality show The Voice India Kids, the Jiya Re singer Neeti Mohan feels that people don’t just recognise her for her voice.

music Updated: Oct 26, 2016 08:01 IST
Kavita Awasthi
Singer Neeti Mohan feels that as a singer or an actor, one has to reinvent himself or herself. You have to surprise the audience every time, she adds.
Singer Neeti Mohan feels that as a singer or an actor, one has to reinvent himself or herself. You have to surprise the audience every time, she adds. (Aalok Soni/HT Photo)

Singer Neeti Mohan is on cloud nine. Nishtha, a contestant who she coached, during her singing reality show, won the contest. “I feel so proud. She is only 10, and she is a pro at classical music,” says the ‘Jiya re’ singer.

Neeti says that her experience on the reality show as a judge and as a coach was “awesome”.

“I enjoyed coaching the kids. I also came to the forefront through this show, as people recognise me, and don’t just know me by my voice. Television shows help in brand building. I was on the show for four months every weekend, so it has definitely helped me.”

She is also grateful to her co-judges Shaan and Shekhar Ravjiani, “who were supportive”.

The singer who has belted out chartbusters like ‘Ishq wala love’ (Student of the Year; 2012), ‘Kashmir main tu kanyakumari’ (Chennai Express; 2013), ‘Har kisi ko’ (Boss; 2013) and ‘Tune maari entriyaan’ (Gunday; 2014), feels it is essential for singers to attempt varied genres of songs to grow in their career. “As an artiste, be it a singer or an actor, one has to reinvent himself or herself. You have to surprise the audience every time. I have tried to do that. I want to be a vocalist who does justice to any kind of song. Bollywood’s music range also has increased, as there is a lot of international exposure.”

Neeti will be busy for the next two months with multiple concerts, including a few with composers A R Rahman and Amit Trivedi, and a few solo ones. “A lot of performances are lined up, so I will be out of town every weekend,” she says.