Reality TV shows help in brand building, says singer Neeti Mohan | music | Hindustan Times
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Reality TV shows help in brand building, says singer Neeti Mohan

music Updated: Oct 26, 2016 08:01 IST
Kavita Awasthi
Kavita Awasthi
Hindustan Times
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Singer Neeti Mohan feels that as a singer or an actor, one has to reinvent himself or herself. You have to surprise the audience every time, she adds. (Aalok Soni/HT Photo)

Singer Neeti Mohan is on cloud nine. Nishtha, a contestant who she coached, during her singing reality show, won the contest. “I feel so proud. She is only 10, and she is a pro at classical music,” says the ‘Jiya re’ singer.

Neeti says that her experience on the reality show as a judge and as a coach was “awesome”.

“I enjoyed coaching the kids. I also came to the forefront through this show, as people recognise me, and don’t just know me by my voice. Television shows help in brand building. I was on the show for four months every weekend, so it has definitely helped me.”

She is also grateful to her co-judges Shaan and Shekhar Ravjiani, “who were supportive”.

The singer who has belted out chartbusters like ‘Ishq wala love’ (Student of the Year; 2012), ‘Kashmir main tu kanyakumari’ (Chennai Express; 2013), ‘Har kisi ko’ (Boss; 2013) and ‘Tune maari entriyaan’ (Gunday; 2014), feels it is essential for singers to attempt varied genres of songs to grow in their career. “As an artiste, be it a singer or an actor, one has to reinvent himself or herself. You have to surprise the audience every time. I have tried to do that. I want to be a vocalist who does justice to any kind of song. Bollywood’s music range also has increased, as there is a lot of international exposure.”

Neeti will be busy for the next two months with multiple concerts, including a few with composers A R Rahman and Amit Trivedi, and a few solo ones. “A lot of performances are lined up, so I will be out of town every weekend,” she says.

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