One of the most favourable aspects of this initiative is probably the fact that aspiring musicians will not have to stand in kilometre-long queues outside auditioning centres.
After setting up an online music academy, composer Shankar Mahadevan launched an online talent hunt competition in the city on Friday. Except the final round, all other showcasing, recording, streaming, selection, elimination and auditioning processes for ‘Mobi Sur’ will utilise the digital medium.
“This is the first talent hunt of this sort in the world. We are eliminating geographical restrictions through this by offering you the choice to showcase your talent in a convenient manner,” says Shankar. “If you want to participate in this hunt, all you have to do is click a button, while sitting in the comforts of your home, record your voice and send in the entry for the first round.”
In association with Hungama Digital Media Entertainment Pvt Ltd, Shankar and his academy,
, will also be involved in the sifting process of the first batch of entries to shortlist a certain number of contestants.
“We are expecting a few hundred or thousand people to participate. Scanning those will be a herculean task for us after which, roughly, 1,000 people will make it to the second round and so on,” says Shankar, adding that this will prove to be an easier option for those who want to feature on reality shows, which in itself is “quite a tough task”.
“Eventually, when we have selected the final batch of participants, we will have a live event. We will fly down that lot for this performance and the actual contest will take place,” says Shankar.
When asked what the grand prize at the end of the talent hunt will be, he says, “The winner may get a chance to record an album with me or sing a song with me for a film, other than recommendations to filmmakers in the industry.”