Bollywood actors have always contributed towards social causes — be it Salman Khan helping out drought victims through his NGO, Being Human Foundation, Shilpa Shetty raising awareness about AIDS or Aamir Khan going out of his way to help the needy.
Now, another initiative, called Celebration Of Life, will bring together popular names from the Hindi film music industry on May 26.
Artistes such as Vishal Dadlani, Salim and Sulaiman Merchant, Mahalaxmi Iyer, Neha Bhasin, Shilpa Rao and Shweta Pandit will perform at a charity concert organised by the Cancer Patients Aid Association (CPAA). Through this show, which comes ahead of World No Tobacco Day on May 31, they will spread awareness about the ill-effects of tobacco consumption. The concert is free to attend and audience members can make contributions to the cause at the venue.
“I’m happy to be part of this cause. As performers, we will try to catch the attention of the people, while the awareness aspect will be look after by the CPAA,” says Vishal Dadlani.
Another performer at the concert, Neha Bhasin says, “I’ve been associated with the CPAA for three years now. I’m an anti-tobacco person myself. I believe tobacco is a slow poison and it’s unfortunate that a lot of youngsters are hooked to it. I’m glad that this initiative will raise funds to get patients treated.” Talking about the song that she’ll be singing, Bhasin adds, “I’ll perform Dhunki (from Mere Brother ki Dulhan; 2011). I’m also planning to sing my single Tera mera.”
CPAA has been organising such concerts for seven years now. Anita Peter, one of the directors of the association, believes that it’s because of support from film personalities that such an initiative could materialise. “None of the performers are charging us anything. It’s great to see Bollywood personalities reaching out to make this initiative a success. Actor Ronit Roy has given us free security for the concert,” she says.
The concert will be held on May 26, at Rang Sharda, Bandra (W), from 6 pm onwards. For tickets and more information, contact CPAA on 2492 4000.