There is seemingly more to music management and production than organising a gig or perhaps, even recording an album. For the first time, entrepreneurs from the city are inviting artistes and experts from across the world to take the idea of music a step forward by organising a three-day conference called SoundBound, which will be held over the weekend.
SoundBound will bring together musicians, artistes, promoters, sound engineers and anyone with an interest in indie and electronic music to engage them in a dialogue about India’s industry. It will cover everything from how to tour better to building public funding for the arts to the future of the industry. Experts from across UK, Germany and India will hold workshops on a range of topics including music writing, concert photography, stage performances and music festivals.
Some of the panelists include Fiona Stewart, managing director of the Ethically Minded Boutique Festival in England and also the first woman to manage a commercial UK music festival. British vocalist and journalist John Robb, who also happens to be the first person to have ever interviewed American grunge band Nirvana, will also take part in the event, so will Lutz Leichsenring, executive board member of the Berlin Clubcommission – the representative association for Berlin’s club, party and cultural event promoters. Uday Benegal Creed(Indus ), Arjun Vagale (Jalebee Cartel), Gaurav Raina (Midival Punditz) and Owen Roncon, co-founder of OranJuice Entertainment — through which, he has organised music festivals like One Tree — will represent the Indian music scene among others.
Benegal reiterates how SoundBound is an important forum that will iron out many hurdles in the indie music scene in India. “One consistent problem we face in India is the fact that there aren’t enough promoters and there isn’t enough knowledge on how to bring venues to artistes and fans. Another thing we are mostly clueless about is music publishing. The indie scene in India is still fairly young and we need all the help we can get to open our minds and to make this a much wanted destination in the field,” says Benegal.
To make things easy, SoundBound is also awarding fellowships in the form of a travel grant that will enable delegates from across the country to come to Mumbai to attend the conference. It will also showcase bands and musicians at gigs across clubs in the city.
SoundBound, presented by British Council and Goethe-Institut/Max Mueller is being organised by Only Much Louder at Ravindra Natya Mandir, between November 19 to 21. Register at www.soundbound.in for free.