Once Upon A Time In Mumbaai director Milan Luthria didn’t anticipate the dialogue and the theme music to become so popular. After the film released on Friday, he was flooded with requests to add notable dialogue mouthed by Ajay Devgn and Emraan Hashmi and, the theme music, to the original soundtrack. A request has been made to T-Series to incorporate the same.
"It’s quite a unique demand, and it’s not something that one anticipated in just two days after the release. I’ve been receiving messages on Facebook from people who wish to set the theme music as their caller tune and ring tone. Now it’s up to T-Series to meet this strange demand," says Luthria.
Our source at T-Series admitted that the since the dialogue and the theme music had connected well with the audience, they might add lines and the theme music piece to the new batch of the film’s soundtrack. T-Series had added a few of Salman Khan’s best lines to the soundtrack of Wanted last year.
Luthria concedes that producer Ekta Kapoor and he had wanted to retain the flavour of the 1970s since the film is set in that period: “It was important to get the sound right. So, we added a bit of techno to it. It had to match visually as well. We managed to make the film looked authentic vis-à-vis the 1970s.”
Once Upon A Time In Mumbaai is also Luthria’s debut as a distributor. He released the film on his own in the Rajasthan territory. The director informs that he plans to now acquire other films for distribution as and when he can find them fitting into his budgets. “I wanted to distribute Ishqiya in Mumbai but the deal didn’t work out,” he reveals. “I’d like to dabble in distribution of smaller films first. If something is not too costly, I’ll take it up.”