Composer-rapper Raftaar thinks that despite artists preferring to release singles instead of an album, albums will never go out of fashion.
“It gives you a good feeling when you own an album. While it is true that more artists prefer to release singles these days so that they can stay in the market, there is slowly a demand for albums that’s coming up. One will of course have to work hard on it, because every song has to be a hit in its own right. But I believe it’s a trend that’s coming back soon,” the 27-year-old singer says.
The Kerala born musician who has sung hits such as Swag Mera Desi (2014), Desi Hip Hop (2015), Warna Gabbar Aa Jaayega (2015) and Let’s Talk About Love (2015) finds that songs are increasingly becoming like fast food items, and says that one cannot afford to spend a lot of time in composing music.
“There is no way to determine for how long a song can be successful. My song Instagram Love received 4 million hits in one month of its release. After that, it fizzled out. It’s like fast food. People consume it quickly and then forget about it,” he says, adding, “So it’s about survival of the quickest. Of course if your content is good, it will still continue to be successful in the long run, but you cannot take that chance and decide to sit on that one hit single thinking what you will do next.”