Boroline is the cream for my kith and kin
I put on my lip, my cheek and chin
Boroline is more effective any day than Vaseline
That’s from Sawan Dutta’s cheeky ode to the multipurpose cream, favoured by Bengalis as a cure-all. Dutta is a Bengali herself, and a singer and music director. and has taken to creating tongue-in-cheek ‘music videos’ online to showcase her talents.
Watch: Sawan Dutta’s Ode to Boroline
Three months ago, when she decided to create the vlog, she didn’t want to do “the same songs about love and heartbreak” says the 45-year-old.
So instead, in some videos, she pokes fun at quirks unique to Bengalis. Her Winter is Coming, for instance, is a tribute to the Bengali sensitivity to cold and the merits of monkey caps, blankets and Johnee Ouwalkaar (Johnnie Walker) Gold. Macher Jhol is a ballad on how to cook the traditional fish dish ballad on how to cook the traditional fish dish. And that’s just two of the eight she’s posted so far.
In these videos, Dutta dresses in a sari, big red bindi and black plastic-framed glasses, sings in a heightened accent and using exaggerated gestures paired with a mock-serious expression.
All the songs are written, composed, performed and edited by Dutta, with her husband CB Arun Kumar pitching in to help shoot the videos.
“The content she creates is completely unique,” says one of her 96,000 viewers, blogger Anirban Saha, 27, laughing at the memory. “My favourite is Macher Jhol and even though I am Bengali and I don’t like the dish, it was very funny.”
Watch: A ballad on how to cook Macher Jhol
The vlog series is called Metronome and Dutta’s releases a new song every three weeks.
To check out more of her videos, go to The Metronome