Wrap cards with Winehouse lyrics!
Rehab wrapping paper will roll out first, followed by Back To Black and You Know I'm No Good cards. A new line of cards and wrapping paper has been launched.music Updated: Jun 25, 2009 19:10 IST
Troubled British singer Amy Winehouse and a team of publishers have come up with a new range of cards and wrapping paper using the singer's lyrics.
Rehab wrapping paper will roll out first, followed by Back To Black and You Know I'm No Good greetings cards, reported thesun.co.uk
"The first item in the Winehouse range will be wrapping paper with the chorus of 'Rehab' emblazoned all over it," said a source.
"The Amy-branded cards are classy too. 'You Know I'm No Good' is best for heartfelt apologies and 'Back To Black', with an appropriate wreath, will be the respectful response to a bereavement," added the source.
"We are looking to create innovative revenue streams from our songs with mainstream retailers and the Amy wrapping paper and gift cards received a very positive response. These are songs which already have a great resonance with the public," said Jonathan Channon, EMI Music Publishing Europe vice president.