Amazon is now a media company

Jeff Bezos, Chairman and CEO of, introduces the Kindle Fire at a news conference in New York. The e-reader and tablet has a 7-inch (17.78 cm) multicolor touchscreen.

Amazon is a company I love watching because it never stops reinventing itself. And its latest leap is called Fire TV, a streaming media box.

And then comes news that by the year-end Amazon will have its own branded smartphones. Remember, Amazon already has its own Kindle e-book reader and Kindle Fire tablets.

Fire TV will compete with Google Chromecast, Roku and Apple TV. Priced at $99 (About R  6,000) It allows users to maintain their Amazon Instant Video, Netflix, Hulu, ESPN, Vevo, Bloomberg, Showtime and other accounts.

In simple language, it is a video machine. And Amazon is not a gadget company. It used to be an online bookstore that now provides advanced cloud computing services.

So why would Amazon make smartphones and TV streaming boxes? Simple: Amazon has relationships with movie producers and publishers, has its own self-publishing programme and as early as 2010, had launched Amazon Studios--a movie production venture that guides amateurs into making movies, just like self-publishing.

Put all the stuff above together and you will know that what Amazon is doing is freeing up creativity and is becoming a funnel through which anyone can virtually create any content and find a marketplace.

This is the next phase of an explosive media business. (Er, who knows what CEO Jeff Bezos might do with the Washington Post he owns?)


also read

Analytics sunrise will strengthen Indian IT

blog comments powered by Disqus