Govt to help promote Indian films at global fests

  • HT Correspondent
  • Updated: May 24, 2016 07:15 IST

NEW DELHI: The Centre could offer as much as Rs 1 crore for Indian films nominated to international awards such as the Academy awards (Oscars) and Rs 50 lakh for festivals at Cannes or Venice for promotion-related expenses.

The information and broadcasting ministry has decided to set up an expert committee, which will include film makers to draw the blueprint for supporting Indian films at international platforms.

Minister of state for I&B Rajyavardhan Rathore told reporters that a plan was being worked out to help Indian filmmakers-- whose work is nominated for awards and festivals-to compete with their international counterparts to promote their films abroad.

Rathore said the fund will cover costs incurred on travel, promotion and publicity blitzkrieg. While he declined to comment on the amount that could be sanctioned, sources indicated that the upper limit for Centre’s aid could be as much as Rs 1 crore.

The idea of setting up a fund was mooted last year, after Rathore visited the Cannes Film Festival. According to sources, the idea was approved of by Prime Minister Narendra Modi, after it was brought to his attention that India films needs logistical support at international forums.

The ministry has also pushed for a separate category of visas for film makers to push India as a film-destination.

After getting the nod from the ministry of external affairs, the information and broadcasting ministry has approached the ministry of home affairs to offer visas for film-makers, who face difficulties in operation while on a tourist or a business visa.

The proposal, however, would need the nod of the Union cabinet.

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