BJP president Nitin Gadkari's prescription to senior leaders to contest elections by motivating their cadres and galvanising party machine has been put into practice for the first time in Uttar Pradesh. If it works, the mechanism will be used in the case of the Lok Sabha polls too in 2014.
Gadkari has ensured that in the first list of 143 candidates released last week, senior leaders such as former minister Kalraj Mishra BJP legislative party leader Om Prakash Singh, state president Surya Pratap Sahi, were given a place.
Many leaders wanted tickets for their sons, which has been denied so far to send a signal that the BJP is different from other parties.
Gadkari's formula, as it goes, is that the leaders must avoid seeking nomination to the Upper House, in state or Centre, and instead contest elections to win a seat to the Lower House.
He believed this will send a strong signal to their supporters that they must work "on the ground, right at the booth level" for the BJP to revive itself without tying itself in hype.
Gadkari has himself announced that he will contest the next Lok Sabha elections, preferably from Nagpur.
The BJP chief apparently told some leaders, who were reluctant to enter the fray, that in the event of defeat it would not be held against them "but they must try hard" to send out a message to cadres.
Barring Rajnath Singh, all the top leaders of UP, who are in charge of campaign, are contesting the state polls this time.
Uma Bharti is keen to contest elections from Bundelkhand. But she may be fielded from Babina.
Rajnath Singh's son, Kumar Pankaj may contest from Noida.