"Sartorial designing is my language of creativity. To me, Fashion clothing is like art, where the canvas is you and clothes are the expression of one's personality," says Priya Awasty.
A passion for clothing and an inborn gift for its designing led her to start her career in 1990 in Kolkata. After short stint there, destiny brought her to Mumbai and her collection found its way into a few leading stores in various other cities like Mumbai, Delhi, Bangalore, Hyderabad apart from Kolkata. Priya's haute couture and pret designs today have found their way into the 'Femina Bridal Show' held in 2004 and also at the final Indian fashion frontier India Fashion Week held in 2003 in Mumbai.
Her collection is distinctive with unconventional cuts and vibrant colours. Her garments is both couture and pret to drape the style cognizant diva.
The 2004 collection is multi dimensional:
A fimky, hip hop club lounge collection in western garments has been created with hand painted chiffon lycra figure hugging tops, body suits and sheer net skirts.
For a romantic candle-lit dinner to set in a mood for sweet nothings, attire your self in Priya Awasty's chiffon with a touch of satin flo flouncy dresses. To invoke sesuality Priya has created knit tops, skips and capri's in surface treated fabric, to rich vibrant colours.
How can the mystique of the colour Black be ignored for a tantalizing formal wear. Her Indo-western fusion is a collection of a mystique black and coral for corset trousers, mermaid skirt and sarees with sexy choli's. Especially for the Indian summer-autumn, Priya has a wide array in cooling pristine whites in Indo-western stylized collection with a throw in of jewel embellishing. Set out for this subtle killer-white garments becoming hedonistic with multi coloured kundan jewel work.