Bollywood star Amitabh Bachchan on Wednesday launched the IIFA Bond for Global Cool, the world’s first major climate change campaign.
The International Indian Film Academy Awards brand ambassador told a select gathering of celebrities at the Star Dome of Madame Tussaud’s in London that India was “proud to join the war of people versus global climate change campaign through IIFA”. He said India could take timely remedial action to deal with the issue as it emerges as a global economic power.
“With India’s growth rate of eight per cent per annum, it will create a huge affluent middle class, projected to be 300 million and it is good there is awareness about the climate so that remedial action can be taken,” Bachchan said.
He also announced that the eighth annual International Indian Film Academy Awards would be held at Yorkshire for four days from June 7.
Others present on the occasion were actress and style icon Sienna Miller, Britain’s Secretary of State for Environment David Milliband, Tom Riordan, Chief Executive Officer of Yorkshire Forward and Fanny Calder, Head of Strategy, Global Cool Foundation.
Bachchan said film personalities and celebrities are perhaps listened to and looked at more than others. He pledged that his wife, Jaya Bachchan, a celebrity in her own right, son Abhishek and his would-be wife Aishwarya Rai would work to achieve Global Cool.