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HindustanTimes Thu,02 Oct 2014

Lifestyle

Storytelling sweeps Facebook in 140 characters
Subuhi Parvez, Hindustan Times
New Delhi, July 09, 2014
First Published: 11:27 IST(9/7/2014)
Last Updated: 11:30 IST(9/7/2014)
Anuj Gosalia, the founder of Terribly Tiny Tales.

Hooked onto the short stories that are doing the rounds on Facebook? Yes, they’re addictive and yes they’re extremely creative. Meet the man behind the page titled Terribly Tiny Tales.

Anuj Gosalia, along with his partner Chintan Ruparel, has brought tweet-sized stories to life. Delivering powerful stories in minimum words wasn’t a cakewalk, he admits.

“I used to write blogs but realised that they were disappearing into oblivion. Social networking overshadowed these stand-alone properties. I thought why not make a platform for writers where they can float text in the form of pictures,” says the 27-year-old.

Twitter was way too fast for him and he didn’t have much to say there.

“I observed these photographs with inspirational quotes on Facebook. They were photo-dominated but really bad. It was quite disturbing. I wanted to do something with words and not just a humble status update.”

In the age of Twitter, when people lack attention span, Gosalia came up with readings which are not cumbersome. If he can make a few people smile with that one story on their wall, his job is done, he says.

“The two-minute window has given a lot of joy to readers. We get the most happening unanimous feedback,” says the Mumbaikar.

By delivering one story each day, TTT has reached a million people. A team of 18 writers take turns to create stories and bring their own elements to it. And they don’t settle for anything average.

“We want to avoid that ‘hmm’ reaction from the readers. We want them to exclaim nothing less than a ‘wow’.”

And it is indeed doing just that.

Terribly Tiny Tales, with its inspiring stories, is making the world fall in love with writing all over again. The name itself is infectious.

“I wanted to go for something which describes small. I, then, came up with ‘Really Small Stories’ but dropped it soon enough because it didn’t have the right ring to it. Then, this lovely alliteration happened.”

The page is open for readers to contribute. It goes by the name ‘Community Tales’.

“We look for fresh interpretation of a word. One might have a great thought but the execution could fail. One might say it in the most mundane way which kind of kills the mood. So 140 character – it’s important to say it well”, he says.

TTT has almost become cult in the social media world, so it’s there a bigger project coming?

“We plan to come out with a physical book of some of the best tales. Idea is to grow it further. It has the potential to become a popular global product.”


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