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HindustanTimes Sat,23 Aug 2014
On TV, all eyes set at Games
Chetan Chauhan, Hindustan Times
New Delhi, October 05, 2010
First Published: 19:57 IST(5/10/2010)
Last Updated: 01:20 IST(6/10/2010)

The Commonwealth Games has caught more eyeballs than India’s favourite sport cricket but less than the season four of Big Boss, which got the rating of 3.6 per cent, television ratings released on Tuesday revealed.

“The Games caught more eyeballs in smaller towns and rural India where Doordarshan has better reach than cable television,” said a media expert with a television rating company, who was not willing to be quoted.

Doordarshan Director-General Aruna Sharma on Monday said that around 87 million homes in India watched the Games opening ceremony. This includes three million cable and satellite homes. Doordarshan covers more than 80 per cent of India through its terrestrial network of towers, which no other channel can match.

Television rating data provided by Audience Measurement and Analytics Limited (aMap) said that 2.8 per cent of viewers in cable and satellite homes watched the four-hour long opening ceremony on Sunday.

The rating was lesser than that for season four of Big Boss, whose inaugural show was hosted by Salman Khan on Sunday night, almost same time when the opening ceremony was being shown. “The rating for the opening ceremony fell in the later half apparently as it was too long,” the expert said.

However, Doordarshan’s overall market share in viewership has increased to more than 14 per cent, which is more than double of what the national broadcaster had received in the past couple of months.

The extravaganza of the opening ceremony had some impact on audience with the Games getting better rating than India’s favourite sports cricket on Monday during India-Australia Test match that was played in Mohali.

As many as 1.68 crore people watched the Games on Doordarshan in cable homes as compared to just 74 lakh, who watched the Test match on Neo Sports. Overall, the Doordarshan viewership would be much higher as the data does not include coverage of its terrestrial network.

“The variety of sports on Doordarshan caught people’s attention,” the media expert said.


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