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Hindustan Times launches=20 Htnext.com

=95 2004-05-04 =95=20 After the launch of = Hindustan Times=20 NEXT, Hindustan Times has decided to take the entire = print=20 edition online with Htnext.com. For the record, NEXT = is the=20 new daily launched by Hindustan Times targeted at the = youth,=20 containing more of entertainment, lifestyle and = international=20 news and less of hardcore political and business news. =

In addition to the print content, HTNext.com = also has=20 two sections Trendy Teens and Juniors to cater to = specific=20 segments of the youth. Trendy Teens has sections such = as=20 career tips, space trek, e-humour, mixed bag and fight = it out.=20 Juniors has sections such as summer camps, around the = world=20 and other topics targeted at readers below the age of=20 12.

The website also has a number of = interactive=20 components such as My Space where surfers can submit = their=20 contributions, Ask the Expert where clinical = psychologist=20 Seema Sharma will help solve problems of the youth, = Netpals,=20 an online version of pen pals and a daily opinion=20 poll.

Sanjay Trehan, chief executive, Internet, = HT=20 Media Ltd, says, =93We would be launching many more = interactive=20 features on HTNext.com in order to increase the = overall value=20 delivered to our audience.=94 In a few weeks time one = would see=20 a contest zone which would have around 15 contests at = a time,=20 where participants stand a chance to win attractive = prizes.=20 Trehan adds, =93The youth is a huge market and = HTNext.com would=20 be the ideal tool for us to reach the growing youth=20 segment.=94=20

Internet | Mobile Telephony = | Satellite Radio =

Recent=20 Headlines:
=95  Hindustan=20 Times launches Htnext.com=20
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=95  TRAI=20 recommends initiatives for Internet and = broadband=20 growth
=95  Reliance=20 Infocomm records a loss of Rs 390 = crore=20
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=95  Nokia=20 to set up R&D lab in Mumbai=20
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=95  Rediff.com=20 revamps Rediffmail=20

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