From: Subject: exchange4media izone - a resource on new media Date: Thu, 14 Oct 2004 16:02:05 +0530 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0000_01C4B207.26B75200"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1106 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C4B207.26B75200 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=13635&tag=8370&pict=10 exchange4media izone - a resource on new = media
 
  
e4m = Home izone View Xpert<= /A> Focus Stats
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Vishal Gondal, CEO, Indiagames =
 

Alok = Kejriwal,=20 Founder and CEO, Contests2Win=20

 
Hierarchy=20 of Internet Usage - User Life Cycle = (ULC)=20
Interactivity=20 - The active ingredient in the marketing = mix=20
Internet=20 economy in India
Clickthrough=20 -the Online world of Advertising=20 =

.  
> Full=20 Story

Hindustan=20 Times launches e-paper as pay site
October 04, 2004
Ashish = Singh=20
Email=20 this page

Adding to its cyber basket of = popular=20 websites like htnext.com and hindustantimes.com, print = major=20 Hindustan Times today introduced the e-paper,=20 =91hindustantimes.com/epaper=92 =96 a virtual clone of = the print=20 edition. The new portal is the first pay site from the = HT=20 stable.=20

Sanjay Trehan, Chief of Internet, = HT Media,=20 spoke to exchange4media on the various aspects that = attributed=20 to the launch of the e-paper. =93The new portal very = uniquely=20 combines the look and feel of the print with the = interactivity=20 of the web. We are also offering the Delhi supplement, = HT City=20 in a digital version on the portal,=94 he said. The = new portal=20 primarily targets the NRI community that wants to = receive the=20 newspaper in its purest form on the web.=20

The portal charges $ 3 for a = monthly=20 subscription, while for a six-month period, the charge = has=20 been fixed at $ 15 and $ 25 would be the annual = subscription=20 rate. There is also an early-bird offer which is valid = for=20 sixty days wherein the user gets an annual = subscription for=20 $20. Elaborating the decision to launch a pay site, = Trehan=20 said, =93Our research on the web suggested that there = is a=20 market for premium content and people are willing to = pay=20 provided they get the value. What we have offered here = is an=20 e-paper that is the complete Hindustan Times in its = original=20 format. We have made sure that we would come up with = the=20 best-in-class features, which would enhance the = interactivity=20 of the product. For instance, you can search via = articles (key=20 words), ads and photographs, you can zoom in and zoom = out on a=20 story or a picture for better readability, which is an = interactive feature of the offering,=94 he continued, = =93Another=20 amazing feature of the site is that you can actually = listen to=20 the story. Just select the article in the audio = section and=20 that=92s it. You are hearing the story. Besides this, = the usual=20 features like e-mailing it to a friend or print an = article are=20 also there=94.=20

However, the Delhi-headquartered = publishing=20 major has planned aggressive print and online campaign = to=20 support the launch of the e-paper. The campaign is = scheduled=20 to hit the media in three weeks. =93It is a soft = launch for the=20 first fortnight. An exhaustive campaign by O&M = will hit=20 the print and the web, but electronic media is not a = part of=20 our initial strategy, though we will certainly use it = in the=20 near future,=94 said Trehan.=20

The e-paper is planned on the lines = of the=20 success story of the online edition of The News York = Times.=20 Studies show that the print circulation of NYT = increased after=20 the paper experimented introducing the web edition for = those=20 who did not have access to the daily. =93We expect it = to be a=20 favourable and positive response as we are exposing to = newer=20 audiences. It is like a marketing extension,=94 = explained=20 Trehan.

=A9 exchange4media 2004 =  Post=20 your = Opinion

Today's other=20 headlines
  Sony=92s=20 Indian Idols to hit the tube on October = 28=20
  CyberMedia=92s=20 Rs 17-crore IPO in November; two international=20 publications on anvil
  LG,=20 Samsung spin out schemes for festival season = slugfest=20
  HBO=20 lines up year-end goodies of Hollywood = blockbusters=20
  Zee=20 TV to launch two new prime time serials this = month=20
  Sydney=20 to Athens: Olympic TV reach up 300% in India =
  Balle=20 Balle embarks on global expansion, soon to hit = US, UK=20 and Canada
  CDMA=20 players see slower growth in September =
  White=20 goods makers upbeat
  After=20 digesting Dalda, Bunge eyes more
  Philips-Van=20 Heusen in talks for licensing out Calvin Klein, = IZOD=20


Recent Key = News
  CDMA=20 players see slower growth in September October 14,=20 2004
  Reliance=20 targets high-end handsets at lifestyle segment = October 13,=20 2004
  Airtel=20 wins World Communications 'Best Brand Award' = October 13,=20 2004
  Maharashtra=20 tops among Net users October 12,=20 2004
  Telecom=20 growth continues unabated in September; = tele-density=20 crosses 8 October 11,=20 = 2004

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Copyright = =A9 : 2004=20 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights=20 reserved. =
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