Flyers rejoice. Finally it has come. The change one had been hoping for but which seemed doomed till kingdom come. Indian Airlines, now proudly called Indian, has gone in for a makeover.

And it's not just about a new look and logo. Striving for a young and contemporary look, the standard livery will also be altered to enhance the look and feel of the interiors, besides inducting its first new aircraft in 11 years.

Airport signs, tickets and boarding passes and all contact points between the customer and the airline will also carry the colours used for the livery.

The vibrant logo of a blazing orange sun with a dash of blue has been inspired by Konark sun temple in Orissa, ahead of new aircraft joining its fleet. Signifying continuity with change, the wheel of the Sun Temple symbolises timeless motion, convergence and divergence.

Chennai-based advertising firm R. K. Swamy BBDO is behind the makeover of the state-owned Indian airline. Their brief: the new look should be quintessentially Indian, yet signify a modern and contemporary image for the airline.

The makeover began in December with the three leased Airbus A319s joining the fleet this month.

With the new look of the airline, our government wants to communicate a bold, striking, progressive and distinctive face to the sagging image of the airliner.

But will the Indian be able to fight the war on the skies?